YOUR SKIN IS AN ORGAN

We live in the Golden Age of advertising. You get bombarded with advertising these days: magazines, T.V., billboards, etc. Every manufacturer claims that his product is the best; quite naturally they want to sell. The consumer or anyone trying to buy a product is confronted with such a variety that it is really hard to make the right choice. It takes an expert to discriminate and read between the lines of copy in order to find what is good. Sometimes this is not enough, it even takes some testing. That is why we are bringing these notes from our chemist's desk. This time we are going to talk about the care of your skin.

Your skin is a wonderful organ; it works 24 hours a day for a lifetime, in order to protect you. Your skin regulates your temperature, it is the site of sensation through which we perceive the texture of what surrounds us, and it secretes oils and moisture to maintain itself as being supple and firm. Each square inch of skin contains 78 nerves, 650 sweat glands, 20 blood vessels, 78 sensor heat regulators, 13 sensory cold regulators, 1300 nerve endings for pain detection, 19500 sensory cells, 160 pressure apparatus for sensation, 100 sebaceous glands, 65 hairs and muscles, and 20 million cells.

After reading these facts, you might become more appreciative of what your skin does for you and start wondering if you are giving the proper care to your skin. The skin is self-sustaining; it even repairs itself, and does not need much attention if it is healthy. The most important aspect of skin care is maintaining its cleanliness.

How to clean our skin may appear as a deceivingly simple question, but is not simple especially if you consider the variety of products sold for this purpose such as creams, soaps, lotions and detergents. Let's examine the advantages and disadvantages of each.

Creams are water emulsion containing a mild soap, an oily substance and some emollients. Some women will not touch their faces with anything but creams. Creams are excellent cosmetics that help to soften and restore moisture and oils to dry skin, but they are not very efficient in lifting dirt from pores and even if they do, since the creams are not rinsed from the skin, they leave or redeposit quite a bit of dirt and bacteria back into the skin.

Under the term of soap there is a variety of products such as plain soap, super fatted soaps, and glycerin type soaps. Soaps are chemical salts of fatty acids and vary in appearance and properties depending on the identity of the fatty acid and the neutralizing agent that renders salt (Sodium, Potassium organic bases, etc.). Most commercial soaps like Camay®, Ivory® (registered trademarks of Procter & Gamble), etc., are sodium soaps of a mixture of fatty acids. Due to their inherent composition, Sodium and Potassium Soaps show when dissolved a relatively high pH. The pH is a scale that measures acidity or alkalinity of water solutions. Soap is the best cleaning agent for your skin; it lifts dirt, goes deep into the pores and removes excess fat from the skin. Actually the fat and oils produced by the skin resemble chemically the fat used in the manufacture of soap. The relative high pH in soap solutions is very helpful in removing excess fat from the skin physically, as well as chemically. The problem with regular soaps is that they can be drying. This is a problem that is attempted to be solved by introducing excess fats, such as lanolin in the formula, but this is not the best solution, as it does not eliminate the drying tendency completely. These last types of soaps are called super fatted soaps.

Clear soaps may appear to be all alike, but there are marked differences in their formulations. The most common formula consists essentially of a regular Sodium Soap made clear by mixing in alcohol and glycerin. This type of clear soap does not offer any advantage over the regular soap, except of the appeal of being clear; on the contrary, it is more drying than regular soap because of the alcohol present (Anything from 10% to 30%).

Buty-Wave Products Co. (Organic Aid®), has developed, after many years of experimentation, a clear soap that does not contain alcohol; and not only that, it was found possible to make it milder by reducing the Sodium content of it, while still containing enough basic material to lift excess fat from the skin.

Organic Aid® Soap contains skin compatible proteins that are like those found in the human skin and hair, so that while using the soap, the skin is given the opportunity of supplying itself with building material to regenerate itself, to maintain its growth rate and its delicate moisture balance.

These last paragraphs appear to be the common sales pitch that any manufacturer will give about its product. Why is it that we claim that our product is different and superior? We know from the beginning, that our product was superior on the basis of its formula, but we were not satisfied at that. We have submitted thousands of samples, receiving compliments for the effects of our soap. On a more scientific level our soap has been tested by leading dermatologists, and found to be helpful on the treatment of many skin conditions. But you do not have to have a skin condition to benefit from our soap. A healthy skin needs care, and Organic Aid® Soap is the answer. It is non drying, and milder than any regular soap, and supplies proteins (skin balanced proteins) to the skin as well.

Coming back to our discussions, let's review the non-soaps, or detergent bars offered for skin care. These products lather beautifully and as it is claimed, will not leave a residual film, but these products are foreign chemically to the skin and its oils. They are harsh and drying. Your skin is not a laundry that is where detergents are superior to soap. Some manufacturers even add some insult to the potential damage, that detergent bars can do by making them acidic. These products by necessity have to be even harsher in order to remove excess oils from the skin since the oils are not saponified except by a basic environment as that of soap.

We will be glad to answer any questions you may have about skin care. We are a company established for many years on the foundation of honesty, we believe in the quality of our products, and that is the best form of advertising for us.

You do not have to believe what we write about our soap, but you will be a believer after you try Organic Aid® Soaps, or other products in our line.